The Killarney Park and The Ross are family owned sister hotels in the heart of Killarney. Family owned and run, these five and four star hotels needed a brand that matched the quality of their service, a new face to match the friendliness of their greeting and a mark of excellence that separated them from the crowd, challenge accepted.

We created

  • Identity
  • Brand Strategy
  • Design & Art Direction
  • Digital & Print Communication
  • Editorial Communication
Killarney park main

The Killarney Park & The Ross Hotels

Putting the warmth back into a welcome

The Challenge

The challenge uncover each hotels unique character, their distinguishing features, but also because they were both run by the same family, find the cords that bind, the universal principles that shape all that they do. Finally, find a little magic, share their character through every opportunity, these hotels are special, we needed to share that.

 

Unity & Diversity

The Killarney Park is an intimate but classic hotel, the fundamentals of great service, friendly service and in-depth knowledge are intrinsic to its DNA. A relaxed atmosphere but one where quality and eye for detail shine through at every turn. The Ross is a boutique hotel which despite being one of Killarney oldest hotels embraces a thoroughly modern attitude, bright, fresh interiors, with a passion for cocktail crafting, contemporary food and a lively atmosphere.

Crafted calligraphy combines with photography that celebrates all that Killarney to offer, we wanted to show the beauty of the landscape rain, shine or snow. We also wanted to share the genuine warmth, wit and professionalism of the staff.

Savvi girl reading books 20

Connecting it all (copy)

Every single touchpoint from pixel to print, advertising to administrative communications, store design to signage was carefully considered to appeal to their target audience and brought to life. Bespoke iconography and a fresh colour palette throughout also plays a significant part in making a big impact.

savvi credit union 13

The flagship banking hub, in the heart of Dublin’s Docklands was officially opened by Minister for Finance Paschal Donohue in November 2017 enabling Savvi to serve a younger local community and compete with Ireland’s commercial banks.

Savvi birds.svg
savvi credit union 03
savvi pattern
savvi credit union 02
savvi credit union 04
savvi credit union 07

The new Savvi brand reflects a wise and clever choice and delivers exactly what Irish society is demanding.

Karen Mulligan, Deputy CEO, Savvi

From the moment we met with Alkamee we knew they were the right team to bring our vision to life. The brand they have created truly represents us and it’s so different to what others are doing.

Robert Cooper, CEO, Savvi Credit Union

The Savvi branding has achieved some of the highest international recognition possible, at the  2019  Transform Awards in London it was awarded Silver Best Visual Identity from the Financial Services Sector and also won a Bronze for Best Brand Evolution category. 

 

Savvi was also awarded an ICAD Bronze bell for best branded environment.