Several successful credit unions had come together to create a stronger organisation capable of serving members on a greater scale. The challenge wasn't simply to create a new name and identity. It was to bring together different histories, communities and cultures under a single brand that members could recognise, trust and feel part of.
We created
Brand Guardianship
Brand Strategy
Brand Identity
Market Research
Design & Art Direction
Print Communication
Digital Communication
Brand Sponsorship
Savvi Credit Union
From a collection of local credit unions to one shared vision.
The Insight
The merger created an opportunity to do more than combine organisations.
It created an opportunity to redefine what a modern credit union could be.
Rather than focusing on what was changing, the strategy focused on what united the organisations: a shared commitment to helping members achieve more.
The Outcome
The result was Savvi, a new brand built around a collective future rather than a collection of legacy organisations.
The new name, identity, and positioning created a clear foundation for growth while giving members confidence in the organisation's next chapter.
Connecting it all
A successful merger requires more than a new name. It requires consistency, confidence and belief.
Every touchpoint, from communications and advertising to branch environments and digital experiences, was designed to reinforce a shared identity and build confidence in the organisation's future.
The result was a brand that felt unified internally and distinctive externally.
Connecting it all
A successful merger requires more than a new name. It requires consistency, confidence and belief.
Every touchpoint, from communications and advertising to branch environments and digital experiences, was designed to reinforce a shared identity and build confidence in the organisation's future.
The result was a brand that felt unified internally and distinctive externally.
“The new Savvi brand reflects a wise and clever choice and delivers exactly what Irish society is demanding.”
Karen Mulligan, Deputy CEO, Savvi
Big Ideas,
Real Impact.
A new organisation needed a brand capable of bringing members, employees and communities together around a shared future.
“From the moment we met with Alkamee we knew they were the right team to bring our vision to life. The brand they have created truly represents us and it’s so different to what others are doing.”
Robert Cooper, CEO, Savvi Credit Union
