Most organisations don't suffer from a lack of ideas. They suffer from a lack of clarity. Here's why clarity creates focus, alignment and momentum.

Two award-winning projects. One shared lesson: the best branding doesn't invent something new. It uncovers what was already there.

Why did we call ourselves Alkamee? Looking back at our name revealed something important about the work we do and why it matters.

While rebranding Chime, we uncovered an important truth. The biggest challenge facing many people wasn't hearing loss. It was isolation. The project became a powerful reminder that the best branding starts by listening.

Employee engagement is pivotal to building successful brands. It's a well-known fact that a company’s most valuable asset is its people. Businesses that make more informed decisions about their people strategy on an ongoing basis will have more engaged employees and better business outcomes.

When uncertainty arrives, many organisations go quiet. The strongest brands do the opposite. They communicate clearly, stay visible and continue creating value.