For nearly 50 years, Flogas has been a trusted name in Irish energy. But with the world demanding cleaner, smarter solutions, the brand needed to look beyond its LPG roots. What began as a simple request to refresh their guidelines soon evolved into a decade-long journey of transformation. Together, we reimagined every part of the brand – shifting Flogas from a traditional supplier to a forward-looking energy company, ready to lead the transition and shape a more sustainable future.
We created
- Brand Guardianship
- Brand Strategy
- Brand Identity
- Market Research
- Design & Art Direction
- Print Communication
- Digital Communication
- Brand Sponsorship
The Challenge
Flogas began life as an LPG supplier – a trusted presence in homes and businesses across Ireland. But the energy landscape was shifting fast. Climate targets, rising customer expectations, and the urgency of the renewable transition demanded something bigger: a bold leap from gas provider to full-spectrum energy company.
When we first came on board, the brand was only skin-deep – a set of livery guidelines without a strategy to drive it, no distinct voice, and no clear story of what Flogas was becoming. Our task was clear: build from the ground up. Define its purpose. Shape its voice. Reimagine its identity. And position Flogas to lead the charge into a smarter, more sustainable future.
Flogas the perception
Our Thinking
We approached Flogas not just as brand architects, but as long-term partners in transformation. Together with their leadership team, we defined a new brand positioning that honoured their heritage while setting a clear direction for the future:
Empowering our communities to make simpler, smarter and more sustainable choices.
And at the heart of it all, we distilled the brand into a purpose that’s both bold and unifying – a promise that drives everything Flogas does:
Energy for everyone.
Through extensive market research, we defined Flogas's key audiences, uncovered its unique strengths, and clarified the role it could play across both domestic and commercial energy markets.
From there, almost everything evolved. Beyond the name and logo, we reimagined the brand from the ground up:
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A fresh, modern visual language
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A warmer, more confident tone of voice
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Photography, colour and illustration that felt authentic yet future-focused
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Communication frameworks that flex seamlessly from billing to billboards
We blended global energy insights with local nuance, bringing consistency, creativity and heart to every touchpoint – from call centre scripts to sustainability messaging.
The Impact
The transformation runs deep – reaching every corner of the business. From advertising and sponsorships to digital platforms, Flogas now shows up with renewed purpose, clarity and ambition.
At their new HQ at Dublin Airport, we helped bring the brand to life – not with tired corporate clichés, but through authentic storytelling. Bespoke illustrations celebrate place, people and purpose, turning the space into a living expression of the Flogas journey: rooted in community, fuelled by innovation, and ready for a more sustainable future.
Alkamee are a world class brand agency. At Flogas they support us on multiple projects from brand audits, brand positioning, brand guardianship and tone of voice to list but a few. Their creative standards, depth of experience, quality of work along with speed of response, straight talking and value for money make them an invaluable partner for any company.
Bringing the Brand to Life
The transformation is most visible in how Flogas now shows up in the world – through bold, meaningful sponsorships and activations.
We’ve supported major partnerships with the Irish Olympic Team, Emerald Park and Electric Picnic – ensuring Flogas feels relevant, credible and connected in every setting. But we didn’t just apply logos. We created impact. From powering Electric Picnic's main stage with Irish wind energy to engaging families through everyday sustainability, every activation brings the Flogas story to life – modern, purpose-led, and proudly local.
Since 2019, Flogas Energy has grown sevenfold, now serving over 250,000 electricity and gas customers across the island of Ireland – powered by smart acquisitions, renewable innovation, and a brand strategy built to lead.
And the journey continues. Together, we’re shaping where energy goes next.
We’ve been working with Alkamee for some time now, they have worked with us closely to evolve our brand as we reach new markets. They bring fresh insight and enthusiasm to everything they do and are very pro-active. More recently they have been assisting us with our brand portfolio and architecture, helping to guide, clarify and analyse where the Flogas brand goes next, we see their input as invaluable.
