When Airbnb established its European headquarters in Dublin's docklands, it inherited more than a building. It inherited a rich history shaped by industry, community and change. The challenge was to create a meaningful welcome experience that reflected Airbnb's belief in belonging while celebrating the stories that made the building unique.
We created
- Design & Art Direction
- Wayfinding
- Environmental Branding
- Immersive Experience
The Insight
Research revealed a remarkable history. Over the years the building had housed Dublin Ice & Cold Storage, the Raleigh Bicycle Factory and even a skate park.
Rather than treating the space as a blank canvas, we saw an opportunity to make this history part of the visitor experience.
People don't connect with buildings. They connect with stories.
The Idea
Working closely with teams in Dublin and San Francisco, the concept evolved into a living timeline.
Rather than a static display, the installation would celebrate the people, artefacts and events that shaped the building over time, creating a bridge between its past and Airbnb's future.
The result was an experience designed to evolve, grow and continue collecting stories.
Bringing The Story To Life
Historical artefacts, photography and storytelling were carefully curated and displayed throughout the space, creating an engaging narrative for visitors and employees alike.
Every element was designed to reinforce a sense of place, connecting Airbnb's global brand with the unique character of its Dublin home.
Great brands don't simply occupy places.
They become part of them.
The finished installation became far more than a reception feature.
It created a tangible expression of Airbnb's belief in belonging, helping visitors understand not only where they were, but the stories and communities that came before them.
The project became a physical expression of Airbnb's belief that people connect more deeply when they understand the stories, places and communities around them.
It looks so, so great. Huge thanks for all of your hard work pulling this together. I cannot wait to see it in person!
