Several successful credit unions had come together to create a stronger organisation capable of serving members at greater scale. The challenge wasn't simply to create a new name and identity. It was to bring together different histories, communities and cultures under a single brand that members could recognise, trust and feel part of.
We created
- Naming
- Identity
- Brand Strategy
- Design & Art Direction
- Digital & Print Communication
- Editorial Communication
- Branded Interiors
- Wayfinding
The Insight
The merger created an opportunity to do more than combine organisations.
It created an opportunity to redefine what a modern credit union could be.
Rather than focusing on what was changing, the strategy focused on what united the organisations: a shared commitment to helping members achieve more.
The Outcome
The result was Savvi, a new brand built around a collective future rather than a collection of legacy organisations.
The new name, identity and positioning created a clear foundation for growth while giving members confidence in the next chapter of the organisation's journey.
A new organisation needed a brand capable of bringing members, employees and communities together around a shared future.
Connecting it all
A successful merger requires more than a new name. It requires consistency, confidence and belief.
Every touchpoint, from communications and advertising to branch environments and digital experiences, was designed to reinforce a shared identity and build confidence in the organisation's future.
The result was a brand that felt unified internally and distinctive externally.
The flagship banking hub, in the heart of Dublin’s Docklands was officially opened by Minister for Finance Paschal Donohue in November 2017 enabling Savvi to serve a younger local community and compete with Ireland’s commercial banks.
The new Savvi brand reflects a wise and clever choice and delivers exactly what Irish society is demanding.
From the moment we met with Alkamee we knew they were the right team to bring our vision to life. The brand they have created truly represents us and it’s so different to what others are doing.
The Savvi branding has achieved some of the highest international recognition possible. At the Transform Awards in London, it was awarded Silver for Best Visual Identity in the Financial Services Sector and Bronze for Best Brand Evolution.
Savvi was also awarded an ICAD Bronze Bell for best branded environment.
