Heart disease and stroke remain Ireland's biggest killers, affecting hundreds of thousands of people and their families every year. Despite its vital role, the Irish Heart Foundation was often misunderstood by the public. Research revealed a need to strengthen awareness, simplify communication and create a clearer understanding of the charity's purpose, services and impact. The challenge was not simply to refresh the brand. It was to help the organisation engage more people, inspire action and create stronger emotional connections with the communities it serves.
We created
- Identity
- Brand Strategy
- Brand Architecture
- Design & Art Direction
- Communications
- Advertising
The Insight
For years, much of the conversation around heart disease and stroke had been dominated by fear.
While the reality of these conditions remains serious, fear alone rarely inspires lasting behavioural change.
The opportunity was to shift the conversation towards hope, empowerment and prevention. To help people understand that small positive actions can have a profound impact on their health, their wellbeing and the people they love.
This insight became the foundation for the new brand strategy.
Helping Ireland's leading heart charity inspire positive change through a clearer, more human and hopeful brand.
The Idea
To change behaviour, the organisation first needed to change the conversation.
The strategy focused on creating a more approachable, optimistic and human-centred brand capable of inspiring positive action.
The Irish Heart Foundation evolved into Irish Heart, creating a simpler, more accessible identity while retaining the trust and credibility built over decades.
A new positioning and messaging framework focused on empowering people to live longer, healthier lives and helping them understand that heart health belongs to everyone.
Bringing the Brand to Life
The new identity was designed to feel warmer, clearer and more engaging.
A flexible visual system, accessible language and a distinctive communications framework helped create a stronger connection with audiences while improving consistency across every touchpoint.
Every element worked together to support a single goal: helping more people understand, engage with and support the mission of Irish Heart.
The Outcome
The result was far more than a new identity.
Irish Heart emerged with a clearer purpose, a stronger voice and a more compelling platform for growth.
The new brand helped shift the conversation from fear to hope, driving stronger public engagement while supporting the organisation's mission to reduce the impact of heart disease and stroke across Ireland.
By creating a clearer understanding of who they are, what they do and why it matters, Irish Heart was better equipped to inspire positive action and create lasting change.
We are the first charity in Ireland that has moved away from campaigns based around fear, to building a brand that connects more deeply with everyone, reigniting passion for our cause.
The strongest brands don't simply raise awareness. They inspire action.
