The Ross, a contemporary boutique four star hotel and its sister hotel The Killarney Park, a luxury five star, are located in the heart of Killarney. Family owned and run with a personable high standard service, the business needed an overarching brand and identity system that defined a clear path forward, better reflected their true nature and focus on being a people centric offering with a unique Killarney style.
We created
Identity
Brand Strategy
Naming
Design & Art Direction
Digital & Print Communication
Editorial Communication
Employee Engagement
The Ross
Reviving the spirit of the Ross.
The Opportunity
The Ross is a bright, fresh, and contemporary hotel that cleverly balances calm with lively conversation. The Ross, sitting at the gates of Killarney Park, is one of the town’s oldest hotels, but the spirit of adventure has never left it. We discovered through our research and interviews how open they were to innovation, staff suggestions, and new ideas. In turn, we uncovered how inspiring their staff were with their thirst to be the best; they often took bus ma’s holidays to other renowned hotels and bars around the world to bring back new ideas to Killarney.
Vibrant Colour & Bold Typography
If you are different, then you should stand out from the crowd. A key component of the brand would be the palette's vibrancy and energy. We took our lead from the pops of colour throughout the hotel and in the food and drink. We balanced it to be bright, not garish, and to use it selectively but with confidence.
Another key element we found was that in the attic of The Ross, they had found very old letterpress posters; these beautiful, bold icons from the past were proudly dotted around the walls. We felt that this strong use of typography would become a key playful element in the visual language.
Drawn by hand
The Ross is an intimate boutique hotel where the personal touch is never far away. While the hotel has a long heritage, the attitude is distinctly youthful, with a passion for discovering the best the world has to offer, bringing it back to Killarney, and adding their own twist. To share this personal vibrancy and energy and to act as a touchpoint to the brand, we created the Ross identity as a signature, personal, distinctive, and alive.
Playful language in bold type shares the spirit of The Ross, richly professional but deeply personable, fun, friendly & with a sprinkling of wit.
A boutique hotel now has a brand packed full of colour, character and creativity, a brand that can keep telling their story, a place where people can share conversation and create new wonderful memories.
“Alkamee brought The Ross and The Killarney Park on a very exciting adventure in our rebrand. Nik and Adam’s fresh and creative style was exactly what our business needed and they understood our product by really getting under our skin! We feel that our new brand certainly reflects our personalities and vision for our business and we are delighted with the end result.”
Rita Kirwan, Marketing & Communications Director