Complexity is often mistaken for sophistication. The most effective brands communicate with clarity, confidence and humanity.

Employee engagement is pivotal to building successful brands. It's a well-known fact that a company’s most valuable asset is its people. Businesses that make more informed decisions about their people strategy on an ongoing basis will have more engaged employees and better business outcomes.

A logo is not a brand. It's one part of a much bigger story. So what separates a great mark from an ordinary one, and why do some logos stand the test of time?